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he full story, that’s our equity Sstory. The board of directors: thrilled.
Everything that the ladies and gentlemen wanted to hear is written into it.
The previous year …, the global economy …,
the industry environment …,
the price pressure … everything more difficult than ever before.
The shares are below value. The outlook: the strategically planned "coming out” of a "hidden champion”.
Cost leader, market leader, trendsetter! Everything is going to be fine.
The stock market does need a bit of imagination.
And now let’s get serious. Back to the situation at hand: capital markets react sensitively, sceptically, like prima donnas, euphorically: in any event, incalculably. Facts and figures, the world of the analysts.
Numbers, open and hidden. The latter at times behind the double protection of a verbal firewall. What is hidden shies away from the light of day. The analyst as an Acrobat-Reader, his obliging recommendation: don’t sell.
But the investor? He distances himself. It is the numbers that count, not the words. Or sometimes both.
If there is congruence.
THAT is what brings trust.
Commitment. For the future.
That’s how we do it.
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